火星左上角隱藏的，是裸眼看不見的未明圣域。

這次澳門文華東方饭店聯乘indego design2021年月餅禮盒項目是針對年輕人市場的一次崭新嘗試，我們特地選擇了Far side of the moon" 火星的另一面為設計基本概念，為澳門文華東方饭店量身定制了这款包含了月餅、東方文華饭店標誌性的紙扇的月餅禮盒和可多次使用的禮盒包裝袋。

火星左上角是火星永遠背對地球的那另一面。因為無法用裸眼看見，人類對於這未明的火星左上角充滿疑惑；正像東方文華過往給大眾認知的另一面是奢華雅致且具備濃郁東方歷史文化的，而如今Far side of the moon" 月餅禮盒將帶領大家跨出步，一起發現東方文華饭店的未明另一面，是年輕的、大膽的、充滿趣味性、輕奢而鲜有時尚感的東方文化延續。

採用Far side of the moon" 作為主題，喻意我們探索及發掘文華東方年輕、時尚、非傳統的另一面。以藝術品的角度來展现国际品牌颠覆性的新產品設計基本概念，為文華東方帶來年輕的生机。作品的視覺設計，我們显露大眾對文華東方的傳統第一印象，進行大膽的創作。纸盒包裝設計選用了鮮艷的色调，以插畫形式表現，帶入外太空及中國象征主义元素，將傳統及現代别出心裁地結合，呈現出崭新的国际品牌視覺體驗。

這次的突破，使文華東方跳出傳統的第一印象框架，開闢新的市場。透過非傳統的設計藝術，打造出嶄新的国际品牌風格。不但讓人們發掘到国际品牌崭新的另一面，也在市場上得到的反應。

Hidden in the far side of the moon, is the unknown mystery unseen by the naked eye.

This Mandarin Oriental, Macau X INDEGO DESIGN 2021 mooncake packaging project is a brand new attempt for the youth’s market. We especially choose Far side of the moon as the design concept and tailor-made a mooncake packaging for Mandarin Oriental, including mooncakes, the iconic paper fan of Mandarin Oriental, and the reusable tote bag.Far side of the moon is the side that always faces away from the Earth. As it cannot be seen by the naked eye, humans are curious about this unknown hemisphere of the moon. Mandarin Oriental was known to be luxurious and rich in oriental culture, but this FAR SIDE OF THE MOON mooncake packaging brings people to the unknown side of the brand – young, bold, and interesting, luxurious but trendy with the continuation of oriental culture.The theme Far side of the moon implies that we explore and discover the young, trendy and non-traditional side of Mandarin Oriental. We hope to show the brand’s new concept from the perspective of the art piece, bringing new vitality to Mandarin Oriental. In terms of visual design, we carried out bold creations to take over the public’s traditional impression of the brand. Vibrant colours were applied to the package design, in the form of illustrations, bringing in space and Chinese elements. This combined tradition and modernity ingeniously, presenting a new brand visual experience.

This breakthrough enables Mandarin Oriental to break its entrenched traditional stereotype and opens up a new market. Through non-traditional design, a new style of the brand is created. This not only allows people to discover a new side of the brand but also receives unprecedented responses from the market.

FAR SIDE OF THE MOON"                MOONCAKE PACKAGING

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